Strategic Assessment & Planning

Does your organization have the right strategy for today’s information landscape? Do you know where your biggest opportunities are and how to reach them? Are your initiatives working together to move your organization in the right direction?

Effective strategy provides a roadmap for success, focusing your activities and mobilizing your staff. Clarke Publishing Group can help develop strategy for your organization, addressing questions such as:

• Are we actively managing our portfolio to ensure we are getting the most out of our assets?
• Are we focused on the right international markets?
• Is our growth strategy optimized for market conditions?
• Should we self-publish or contract with an outside organization?
• What to do we do in-house and what do we outsource?
• Is our organizational structure hindering or helping us reach our goals?
• Should we transition to online-only publishing? Will our business model support that transition?
• Is our resource allocation moving us towards our goals or protecting the status quo?
• How do we bring our different content formats (journals, books, educational materials) together in a cohesive product offering?
• Is our business model still the right one for today’s marketplace?

Clarke Publishing Group will provide a road map for your long-term objectives while at the same time helping you navigate short-term challenges. Click here to download an overview of our services.